Farmers Onboarded
767,508
FY2026
Our Story
About Us
DIRECT is a digital platform enabling seamless farmer-to-buyer trading, integrated with finance, warehousing, and logistics to empower Indian agriculture.
From First Year of Operation
Profitable
FY2026
Agriculture · Supply Chain · Fintech
Meet Our Founders
Built by experienced leaders in agriculture, supply chain, and fintech.
Founder Director
Hitendra Jain
Serial entrepreneur with 30+ years in agri procurement, Supply Chain & Structured Trade Finance; ex Aditya Birla & Wilmar Singapore; governance leader as Professional Director at Cooperative Bank.
Founder Director
Sairam Mahalingam
Ex-Reliance Commodities, Ex Profit Centre Head with Indi Trade NBFC, Shaktibhog Foods. Three decades of agro industry experience across trading, finance and operations.
Governance & Regulation
Backed by Institutional Rigour
DIRECT is operated by ISmaart Agriculture Pvt Ltd (India). Parent company Blackcurrant Finance Ltd is regulated by the Financial Conduct Authority (FCA) in the United Kingdom bringing institutional-grade financial oversight to agricultural trade.
FCA Regulated
United Kingdom
ISmaart Agriculture
India Operations
Blackcurrant Finance
Parent Company
